From a Single Project to a Hospitality Powerhouse: M R Jaishankar Shares the Brigade Group Journey

In an exclusive conversation with Hotelier India, M R Jaishankar, Founder and Executive Chairman of Brigade Group, reflects on the remarkable journey of building one of India's leading real estate and hospitality companies.

Founded in 1986 as a single-project venture, Brigade Group has grown into a diversified enterprise spanning residential, commercial, retail, industrial, hospitality, and education, with over 300 buildings and nearly 110 million sq. ft. of developed space across multiple Indian cities.

Sharing the company's early vision, Jaishankar revealed that the scale of Brigade's success was never part of the original plan. The breakthrough came with the success of Brigade Towers, which laid the foundation for decades of steady, organic growth.

Speaking about Brigade's entry into hospitality, he described it as an unexpected opportunity born during the real estate slowdown of the early 2000s. The conversion of a residential building into Brigade Homestead, one of Bengaluru's first serviced apartments, marked the beginning of the company's hospitality journey. The launch of Sheraton Grand at Brigade Gateway later proved how premium hospitality could enhance the value of mixed-use developments.

Today, Brigade Hotel Ventures operates nine hotels, with another nine properties in various stages of development, reinforcing hospitality as a key growth pillar for the Group.

Reflecting on partnerships with global hospitality brands including Marriott International, Accor, and IHG Hotels & Resorts, Jaishankar highlighted the importance of world-class systems, operational excellence, customer-centricity, and talent development. He also emphasized that combining international best practices with deep local market knowledge is essential for long-term success.

While South India remains Brigade's strongest hospitality market due to its established real estate footprint, the Group is actively expanding nationwide, with projects including GIFT City, Gujarat, and future developments across India.

Brigade Group's journey is a testament to visionary leadership, strategic diversification, and the ability to transform opportunities into lasting success.

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